Nike Air Max 180 BLN
March 2019
Teamed up with a Berlin-based creative powerhouse Monomango, I developed a set of visual performance kit for Nike’s Air Max 180 BLN shoe launch event.
My challenge was to translate the design language used on the shoe into real-time visuals. Following the color scheme and line patterns of the shoe strictly, the initial creative limit resulted as cohesive and diverse visuals.
The event happened in special underground dance floor built at Musikbrauerei on Friday 22 March.
I played the visuals all night on the two facing extensive LED screens together with DJ sets performed by Keinemusik collective.
Discover more about the project from MONOMANGO
CREDITS
Live Visuals by: Itaru Yasuda
Event by: Nike Europe
Agency: Sunst Studio
Creative Director: Lois Kainhuber
Motion Design: Jan Weber
Creative Producer: Veith Michel
Selected Works
CLOSE LIVEWorld Tour
Thresholds GreenAmbient Films
Nike Air Max 180 BLNLive Visuals
Google Pixel StudioInteractive Visuals
Anaesthesia at MUTEK MX 2018Audiovisual Experiments
Bougaïeff & YasudaAudiovisual Performance
HITO at Naves MataderoMulti-screen Visuals
Decisions at LUZA FestivalMultisensory Installation
Plastikman Live at Sónar BarcelonaAudiovisual Show
Plastikman Live at Guggenheim NYCAudiovisual Show
Richie Hawtin DJ ShowWorld Tour
Skew and Satirist – Eaten AliveMusic Video
ENTER.IBIZA 2015Promotional Video
SOUNDWALK COLLECTIVE at ARMA17Live Visuals
LumièresLaNuit présente LUMENLive Visuals
ATELIER ABOUT - SS16Fashion Film
ENTER.InteraktInteractive Installation
Complex CompositionAudiovisual Concert
CirculationAudiovisual Installation
Bacon AttackExperimental Film